After kicking out Bollywood superstar Akshay Kumar from holding Thumbs Up bottle as the National brand ambassador, Mahesh Babu is on his way to replace Abhishek Bachan for idea campaign. The buzz says that Idea owned by Aditya Birla group is giving it a serious thought of having Mahesh Babu as their whole and sole brand ambassador across India.

Mahesh Babu has been doing well as the brand ambassador of Idea in AP. There is a notable growth for the brand in Andhra Pradesh and Mahesh's charm has something to do with. With Coca Cola choosing Mahesh as the national brand ambassador for Thumbs Up, there is every chance for Aditya Birla group to use his services to the maximum.

Abhishek Bachan's popularity has been going down with each flop film and the star certainly doesn't have much craze in the public. If the rumors are to be believed, Mahesh Babu, who stood 5th on the Times most desired men list, should get a promotion. Let's see if this turns true in the near future.