The pre-release business of
Young Tiger NTR's commercial entertainer 'Dammu' is already making a lot
of noise. If the reports are to believed, the film has fetched a
whooping amount of about Rs 40 crore for theatrical rights and another
Rs 6-7 crore for audio and satellite rights.
However, the critics were having
a heartly laugh observing the developments and they have got a reason
for it. Actually, the distributors and exhibitors of 'Dammu' could
recover their investments only if the film manages to recovers atleast
Rs 45-50 crores at the Box Office and to enter into the profit zone the
film should generate over Rs 50 crores revenue. Sadly, none of the films
of NTR has generated a share equal or more than Rs 45 crore till date.
The distributors and exhibitors have paid record amounts to the makers
and risked their lives by blindly trusting the combination of NTR and
hat-trick director Boyapati Seenu.
"No doubt that NTR is one of the
Top Stars in the Industry. But, he is still unable to cross that Rs 45
crore mark. Now, this benchmark has turned out to be a biggest barrier
for him. None of his film generated Rs 45 crore share, while his
contemporary heroes Mahesh Babu and Ram Charan managed to cross the Rs
70 crore mark. Will NTR achieves it with Dammu is to be seen!," said a
senior film critic.
Ultimately, the game is to be
played on the field, but not on paper. So, what matters is 'How much
revenue the film has generated at the Box Office?' Let's hope, NTR
willn't miss this point!!!
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