Being a top hero is not just about having strong fan following or flaunting the star image, it comes with certain responsibilities. And right now, one responsibility seems to have fallen on the shoulders of big guns like Nandamuri Balakrishna, victory Venkatesh and Mahesh Babu.

The Sankranthi festival is considered the most auspicious by the Tollywood folks in terms of scoring good hits. Also, it is the starting of the year so the sentiment is, if the year starts well then the same trend will continue throughout. With 2012 approaching, the above mentioned stars are gearing up for a race in Sankranthi.

Balayya is arriving with 'Adhinayakudu', Mahesh is arriving with 'Businessman', Venkatesh is arriving with 'Bodyguard'. The cine folks are hoping that the stars would go out of their way to promote the film and ensure that they score success. Given the calculations involved, three big films at one time means a lot of responsibility. Let us see what happens.